The BLU Brand
Everything that defines how BLU looks, sounds, and shows up — for every customer, on every property.
Mission Statement
To be the most trusted exterior maintenance partner in the Treasure Valley — delivering professional-grade results for homeowners, commercial properties, and facility managers who refuse to settle for average.
Built from the ground up. Literally.
BLU was founded by Jesse Aguirre, a Boise State Business Management graduate with 15 years of industrial equipment cleaning experience in food manufacturing. Jesse built BLU on the belief that exterior maintenance is not a commodity — it is a craft.
What started as a pressure washing company has grown into a full exterior maintenance and restoration platform serving residential, commercial, and industrial clients across the Treasure Valley. American owned. Locally operated. Idaho proud.
What We Stand For
American Owned
Locally operated out of the Treasure Valley. Jesse's name is on every job.
Idaho Proud
We live here, work here, and take pride in the communities we serve.
Craftsman-Grade Results
The right chemistry, the right pressure, the right process — every time.
Proactive Over Reactive
Maintenance agreements beat emergency cleanups. We help you stay ahead.
Honest Pricing
No surprises, no upsells. You get a clear quote and we deliver on it.
Built for Every Property
From a single driveway to a full facility — we have the equipment and expertise.
How BLU speaks
Direct. Confident. Plain-spoken. We don't hide behind jargon or oversell. We say what we mean and back it up with results.
We are
- Direct and confident
- Plain-spoken and honest
- Craftsman-proud
- Results-focused
- Locally rooted
We are not
- Corporate or distant
- Salesy or pushy
- Vague or over-promising
- Generic or interchangeable
- Cheap or discount-focused
Sample copy
Protect. Restore. Maintain.
From a single driveway to a full facility maintenance program — BLU brings the right equipment, chemistry, and expertise to every property. We don't cut corners. We don't guess. We show up, do the work, and leave your property better than we found it.
Brand Colors
#0066FFCTAs, links, highlights, primary brand moments
#0A1628Section backgrounds, hero areas
#0d1e35Card backgrounds, alternating sections
#FFFFFFPrimary text on dark backgrounds
#808080Secondary text, descriptions, labels
#333333Dividers, card borders, subtle separators
Brand Fonts
Montserrat
Aa Bb Cc Dd Ee Ff Gg 0 1 2 3 4 5
Inter
Aa Bb Cc Dd Ee Ff Gg 0 1 2 3 4 5
Who We Serve
Residential Homeowners
Treasure Valley homeowners who want their property maintained, restored, or prepped for sale.
Commercial Property Managers
Managers of office buildings, retail centers, and HOA communities who need reliable scheduled maintenance.
Facility Managers
Industrial, medical, and logistics facilities that need consistent exterior upkeep and compliance.
Realtors
Agents preparing homes for listing who need fast, professional curb appeal work.
Apartment & Multi-Family Owners
Property owners managing tenant-facing exteriors who need dependable recurring service.
Restaurants & Retail
Operators who need clean storefronts, grease-free loading docks, and graffiti-free exteriors.